Regulating Social Commerce In India: Are Existing Corporate And Consumer Protection Laws Adequate?

Ashima Gupta, The ICFAI University Dr. Susanta Kumar Sadangi, Associate Professor (Law), The ICFAI University ABSTRACT Social commerce is reshaping India's digital economy in ways that few anticipated even a decade ago. By weaving shopping directly into everyday social media use through platforms like Instagram, Facebook, and WhatsApp it has blurred the line between browsing and buying. A product can be discovered through a friend's post, recommended by a trusted influencer, and purchased...