More potential clients are turning to AI tools to find legal help, and the firms that show up in those answers don’t appear there by chance. GEO, or generative engine optimization, is about building the kind of online presence that AI systems recognize as credible and worth citing. While traditional SEO focuses on search rankings, GEO focuses on earning citations in AI-generated answers from tools such as ChatGPT. That means authoritative content, consistent brand signals, and a technically...