Comparative Advertising & Product Disparagement Under Trademark Infringement
IJLLR Journal
Ms. M Vinitha, Research Scholar, Vels School of Law, VISTAS Dr. Kannan Kunnathully, Research Supervisor, Vels School of Law, VISTAS ABSTRACT This research paper presents a comprehensive investigation into the intricate relationship between comparative advertising, product disparagement, and trademark infringement. Additionally, the legal frameworks that govern these marketing methods are analysed. Comparative advertising, which involves directly comparing the product of one firm to another,...