Brand Relationship Management at Scale: Our 4-Touch Outreach System for 200+ Brands

Running a comparison site means managing hundreds of brand relationships simultaneously — some paying sponsors, some affiliate partners, some neither. Here's how we built a CRM-free relationship management system that scales to 200+ brands using nothing but a structured spreadsheet, a tagging system, and a 4-touch outreach cadence. Why We Didn't Use a CRM Every sales tool vendor will tell you to use their CRM. We tried HubSpot, Pipedrive, and Notion for 60 days each. The problem: all three are b