Friday 19 June 2026 | 14:00-15:30 | Aula - Oude Lutherse Kerk What does it mean to be a person who is constantly translated into data? In a world shaped by the platform ecosystems of Alphabet, Meta, Amazon, Apple, and Microsoft, everyday life unfolds through infrastructures that do more than monitor behavior: they steer how reality is perceived, how choices take shape, and how people come to know themselves. Combining critical theory, cultural analysis, and media ethnography, Bjorn Beijnon analyzes how contemporary surveillance cultures turn lived experience into computable traces and feed them back as if they reveal who we truly are. Out of this process emerges the data subject: a subject formed through datafication, for whom prediction feels like personal relevance, responsiveness feels like freedom, and participation becomes inseparable from data extraction.