Sunk guilt fallacy
Jonathan O'Donnell
In economics and planning, there is a thing called the sunk cost fallacy. It comes about when people continue with something that isn’t working because they have put so much effort into it that they don’t want to abandon it. Rather than cutting their losses, they continue because, in part, they can’t let go of the time and effort that they have already invested. Their experience of the past limits their future choices.
I feel like I suffer from a similar fallacy, which I think of as the ‘sunk...
