The Value of Experimentation and Causal Inference in Complex Business Environments

Introduction Summary: Causality in business means understanding how to connect the things we do with the value we create. A cause is something that makes a difference (Dave Lewis, Journal of Philosophy, 1973). If we are interested in what makes a difference in creating business value (what makes a difference in moving the truck above), we care about causality. Causal inference in business helps us create value by providing knowledge about what makes a difference so we can move resources from a l