Or: how I learned a machine might introduce us before my website ever does. Every few years, the internet reinvents discovery. Directories gave way to search engines. Search engines gave way to social feeds. Social feeds gave way to recommendation engines. Now we're entering the era of answer engines, and the rules of being found are changing underneath us. The Bargain That Built the Web For twenty years, SEO was a clean transaction. Create content. Help a crawler understand it. Rank for the rig