During a crisis, narratives matter as they allows us to make sense of an unpredictable situation and navigate urgency. The COVID-19 pandemic showed that the type of narratives and communication strategies used fundamentally shaped public opinion toward governmental efforts aimed at mitigating the virus. This article examines the role of narrative strategies utilized by France … Continue reading "…
This study examines the Facebook pages of all four telecom operators in Bangladesh to understand their communication strategies on Facebook and their customers’ engagement patterns. More specifically, this article explores the companies’ communication strategies deployed in terms of five aspects: i) visual vs. textual content; ii) cultural elements; iii) purposes of posts; iv) intimacy with custo…
