One crisis we currently face is the rising incidence of diabetes worldwide, arguably due to the inclusion of sugar, in one form or another, in nearly all processed foods. Superman and Coca Cola, two symbols prominent in the American cultural landscape, suggest an association of sugar consumption and power. Indeed, sweetness appeals to us both as a taste and as a concept, and sugar, accordingly, is often marketed not as nourishing but as empowering. Superman may seem far removed from discussions