The The Effect of Green Product and Perceived Price on Purchase Intention Through Green Perceived Value at BUMDes Maju Jaya, Kampar, Riau

Agricultural sector plays an important role in Indonesia’s economic development, particularly in supporting food security and rural livelihoods. However, excessive use of chemical fertilizers has led to soil degradation and environmental damage, encouraging the development of organic fertilizers as a sustainable alternative. Although organic fertilizers are more environmentally friendly and relatively affordable, their adoption among farmers remains low, indicating a gap between environmental aw