From Configuration to Cognition: A Self-Configuring Agentic CRM Architecture for Small-Scale Retail Enterprises

Artificial intelligence (AI) has significantly enhanced enterprise-scale customer relationship management (CRM) systems; however, small-scale retail businesses remain structurally excluded from these advancements due to configuration complexity, technical overhead, and limited digital capabilities. This paper introduces a Self-Configuring Agentic CRM (SC-ACRM) architecture designed to eliminate configuration barriers in micro-retail contexts. The framework operationalizes Intent-to-Schema automa