Designing equitable influenza vaccination services for older adults in rural China: A discrete choice experiment

Influenza vaccination uptake among older adults in under-resourced rural areas remains very low, notably in China, representing a major health equity challenge. We aimed to identify influenza vaccine service preferences among older adults in a multi-ethnic, low-income region of rural southwest China to inform tailored, equity-oriented vaccination strategies. We conducted a discrete choice experiment (DCE) survey with 646 adults aged ≥60 years in Guizhou Province, a multi-ethnic, low-income regio