Steve Bromley – User Research

Where to find my latest articles on games user research The post Where’s all the posts about games? appeared first on Steve Bromley - User Research .

An introduction to some of the fantastic video resources available online. Ranging from 101 introductions to in-depth guides, ‘day in the life’ and more – video resources are a useful for learning about UX and games user research (GUR) alongside books, articles, and classes. The post Essential videos and talks for new games user researchers appeared first on Steve Bromley - User Research .

After completing a post-graduate course, it can be hard to work out what to do next. I often get emails from people interested in games, but unsure of what to do after university. How to move from academia into the games industry is a common topic that students bring to me. In this article, we […] The post Move from academia to the games industry appeared first on Steve Bromley - User Research .

Games user researchers apply UX and scientific best practices to design and run high quality playtests and research studies. These studies help designers make confident game design decisions. In this post we cover the essential games user research books and Games UX reading. Working in Games UX and User Research is a popular career choice […] The post Essential Games User Research Books – Games U…

For the last six months, I’ve been interviewing game developers about playtesting. I’ve wanted to explore how they define it, why they do it, how they do it, and what makes playtesting difficult. Join me on the first step of the journey. The post Exploring playtesting appeared first on Steve Bromley - User Research .

The launch of the new games UX book 'How To Be A Games User Researcher' The post How To Be A Games User Researcher – Book Out Now! appeared first on Steve Bromley - User Research .

In support of the release of the upcoming book 'How To Be A Games User Researcher', Steve and Seb talk about playtesting, user research and how research makes games better. The post How To Be A Games User Researcher – Steve Interviewed by Seb Long appeared first on Steve Bromley - User Research .

Quantitative experiments are an extremely powerful tool for product development. However relying solely on quantitative methods misses valuable data. This wastes your product and development team’s time and costs your company money. Read on to learn why a mixed-methods approach is best for finding data to inform product decisions. The post Your A/B tests and surveys are missing information appear…

How to work better with non-researchers, and run more impactful studies. A recent talk from the Games Research and UX online conference. The post Increase UX research impact with collaborative studies appeared first on Steve Bromley - User Research .

Many of the points in Jeff Gothelf's new book 'Forever Employable' help a new user research team describe what they do. In this post, I want to share how the idea of ‘planting your flag’ can help a new research team, and how to apply it in your own organisation The post Plant your research team flag appeared first on Steve Bromley - User Research .

I'm excited to announce my next book, 'How To Be A Games User Researcher", is almost ready and will be released early in 2021. The post How To Be a Games User Researcher – The Book appeared first on Steve Bromley - User Research .

It’s easy (and fun!) to complain about people ignoring research - but to make a real difference, effort is needed to make using evidence from research easy for our colleagues. In this blog post we look at three techniques to get people to take notice of research findings, and increase the impact of our research studies. The post Three ways to make people care about user research appeared first on…

I was recently interviewed for Brave UX, where we explored how to start new research teams, building trust in research, and how I got started working in games user research. The post Brave UX Interview – Games User Research & Establishing User Research Teams appeared first on Steve Bromley - User Research .

Some common reasons teams use to avoid running research studies, why they are misguided, and some tactics for overcoming them. Misunderstandings about qualitative research can put teams off running research studies. In this article, we’ll look at some examples where this might occur, and some techniques for helping educate people and overcome their fears about research. The post 5 excuses for not…

In this article, we’ll look at why we should focus on the participant experience, what issues participants encounter, and how to fix them, including sharing a free template to help. This will help research teams to run more reliable research studies. The post Improve the research participant experience appeared first on Steve Bromley - User Research .

In my guest post for the leading research community, I explain why and how to advance a new research team beyond just running usability testing including: - How to make it clear user research isn't just another opinion - How to calculate and prove the financial value of running user research studies - How to find and develop research advocates across a company The post Calculate the ROI of user r…

Earlier this year I spoke at the Product Coalition 'P24' event, and introduced how and why product managers, and their teams should get started with user research. The brief chat covered topics such as: - How user research informs product decisions - What are the benefits of running research in house - What are the challenges new user research teams face - How to justify investment in user resear…

Describing the research process, and creating a culture of continual improvement, can help teams produce high quality research. In this article we’ll look at how to do this, and how defining and iterating the research process can help research teams mature faster. The post Create a continually improving user research team appeared first on Steve Bromley - User Research .

I recommended some design and research books for the PM Library, for people looking to grow research and user centred design in their own companies. The post PM Library – Some Design Book Recommendations appeared first on Steve Bromley - User Research .

All the templates needed to run user research studies, from kick-off to debrief. Including: - The Research Project Tracker - A Research Study Checklist - Kick Off Meeting Template - Study Plan and Discussion Guide Template - Consent Form - Visitor Information - Observer Information - Note Taking Template - User Research Report Template The post User Research Templates appeared first on Steve Brom…