Marketing AI Institute | Blog

Most marketers have a transactional relationship with AI, A. Lee Judge says. They put in a request. They get out an asset. They edit it until it sounds like their voice or their brand’s. Then, they repeat. But Judge , founder of B2B content marketing and production company Content Monsta, explains AI isn’t meant to replace human content creators; it’s meant to elevate them.

New research from SmarterX surfaced not just where B2B professionals are in their AI journey but how they feel about it.

We had a campaign we wanted to get in front of the right people. The problem was familiar: We had a targeted list of business leaders we genuinely thought would benefit from what we were promoting, but no clean process for actually reaching them at scale. And we didn’t have enough time to do it the slow way [read: without AI].

Corporate America is starting to ration AI, and it’s affecting marketing teams. Axios and The Wall Street Journal report that some enterprises have burned through their entire annual AI budget in just a few months. Others have watched AI spending double or triple with little warning.

Our 2026 State of AI for Business Report surveyed more than 2,100 business professionals — 84% of whom work at B2B marketing organizations — and asked what AI training they want most.

There's a moment in every technology cycle when a tool stops being a competitive edge and starts becoming essential to work. For AI in B2B marketing, that time has arrived.

Kevin Roose is an award-winning technology columnist for The New York Times and the best-selling author of three books, “Futureproof,” “Young Money,” and “The Unlikely Disciple.” His column, The Shift, examines the intersection of tech, business, and culture.

Every leader trying to navigate AI faces a similar challenge: How to keep pace with a technology moving faster than our institutions, our policies, and our economic framework.

Every marketing and AI leader is being asked to do the same thing right now: scale AI across teams, accelerate adoption, and show measurable results.

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New AI tools launch constantly. Most agencies don't have time to test even a fraction of them.

AI agents aren't magic. They're not autonomous coworkers ready to run your accounts unsupervised. And they're definitely not ready for you to unleash and forget about them.

A I is creating big opportunities for agencies. It's also creating real legal exposure.

Agencies understand disruption.

If you lead or work inside an agency, you feel the relentless pace of AI innovation.

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OpenAI just marked 10 years with big news: The release of GPT-5.2 , a model designed to master knowledge work, and a bold prediction from CEO Sam Altman that superintelligence is now practically inevitable in the next decade.

President Donald Trump signed a sweeping new executive order designed to dismantle state-level AI regulations in favor of a single, and significantly looser, federal standard.

Artificial intelligence is rapidly reshaping education, entertainment, and the future of work. But are parents ready to guide their children through this transformation?

Anthropic is making headlines with two big stories this week: a reported push to go public and the release of a new AI tool that could change the future of business research. The AI startup has hired legal counsel to prepare for an initial public offering (IPO) that could happen as early as 2026, according to reports from The Financial Times and other outlets. The move is part of a broader race a…