KA4 - Questions, feedback, mark schemes and indicative content
M Collins (noreply@blogger.com)
Negotiating your grade Negotiation in media studies refers to how the audience uses
their own background and experience to interpret the ideology of the producer.
In this little analogy, I am the producer. Your grade is the ‘product’. Ad you
must negotiate how you feel about it, and what you do with it. First things first: from a pedagogical perspective, giving
out grades is a terrible idea. If it were up to me (and most serious
educational academics), grading work on a 6-point scale would be a
