Pharma Decrypted Ep 01: Why Your Digital Pharma Content Fails (And How To Fix It)
Joshua Patterson
In the first episode of Pharma Decrypted, host Sabine Louët, founder of SciencePod, sat down with Alexander Jakobson, founder of CAIRO, to unpack why pharma content is failing in the age of AI – and what teams can do about it. Jakobson’s company specialises in measuring and analysing how AI models understand and represent pharmaceutical products, giving him a front-row seat to the gap between pharma’s content intentions and what patients and HCPs actually receive.
Here are the key takeaways...