Interaction of spirituality with entrepreneurial attitudes and intentions in South Korea: extending the theory of planned behavior
Giseob Yu
ContextThe Theory of Planned Behavior (TPB) is widely applied to explain entrepreneurial intentions and behavior. However, the role of spirituality, understood as a personal, existential search for meaning and connection beyond institutional religious frameworks, remains underexplored, particularly in collectivist Asian contexts where cultural values may interact with spiritual beliefs to shape entrepreneurial pathways.ObjectiveThis study extends the TPB by examining how spirituality interacts w