Political Speech from Corporate America: Sparse, Mostly for Democrats, and Somewhat Representative

How do corporations engage in political speech in the age of social media? Evidence suggests that online corporate brands employ a variety of partisan signals which include not only ideological positions but also more subtle, implicit appeals to partisans. Identifying and scaling a broad range of these signals in ≈2 million Twitter and Insta- gram posts from the 1,000 most popular corporate brands in the United States, I find that most corporate brands’ speech mirrors the speech of Democrats, bu