How the structure of online reviews shapes their helpfulness
Philippa Coney
The usefulness of online product reviews depends not only on what is said, but on how the information is structured. Research co-authored at Cambridge Judge Business School shows that the sequencing of positive and negative points plays a central role in how readers interpret reviews. This suggests that better-designed review forms – ones that guide how feedback is organised – could significantly improve their value for decision-making. The post How the structure of online reviews shapes their h