The power of the purse: gender, cooperation, and socially responsible consumption
Vittorio Pelligra
We test for gender effects in the “vote with your wallet” game, a multi- person version of the prisoner's dilemma that models responsible consump- tion decisions. We find that women cooperate significantly more (have more responsible consumption decisions) than men in the baseline version of the game. This baseline excludes three additional elements tested in companion treatments: i) a legality frame, where the ethical product is labeled as being certified for compliance with anticorruption stan