SemiAnalysis8/13/2025

GPT-5 Set the Stage for Ad Monetization and the SuperApp

Doug OLaughlin
GPT-5 Set the Stage for Ad Monetization and the SuperApp How ChatGPT will monetize free users, Router is the Release, AIs will serve Ads, Google's moat eroded?, The shift of purchasing intent queries To many power users (Pro and Plus), GPT5 was a disappointing release. But with closer inspection, the real release is focused on the vast majority of ChatGPT’s users, which is the 700m+ free userbase that is growing rapidly. Power users should be disappointed; this release wasn’t for them. The real.