Contractor, DeChurch & Team Publish in Social Networks on Health Practice Adoption
Melany Torres
The SONIC Lab at Northwestern University is excited to announce the publication of our latest paper: “Modeling the ‘who’ and ‘how’ of social influence in the adoption of health practices” , now out in Social Networks! Co-authored by Neelam Modi , Johan Koskinen, Leslie DeChurch , and Noshir Contractor Using rich social network and behavioral data from two Kenyan communities, this study finds that mere exposure to adopters isn’t enough. … Read the rest