Interest-Based Bargaining: Focus on the “Why” Behind the Proposal
Elizabeth Whitworth
Traditional “dig in your heels” negotiations often lead to deadlocks and damaged relationships. Adopting interest-based bargaining allows you to move beyond rigid demands by focusing on the underlying “why” behind every proposal. By prioritizing mutual problem-solving over conflict, you can unlock creative solutions that satisfy all parties while maintaining long-term professional value. This modern approach, promoted by negotiation theorists Roger Fisher and William Ury, provides a strategic fr