Putting the customer at the centre of attention with Digital Twin
Marija Arsovska
Interview with Graham Addison, Senior Director for Global Launch and Marketing Excellence, at AstraZeneca’s Global Hub in Barcelona.
In this exclusive interview, SciencePOD founder Sabine Louët talks with Graham Addison about AstraZeneca’s Digital Twin initiative, which promises to yield deeper insights into how best to anticipate and respond to HCPs’ individual needs.
Addison will deliver the keynote ‘Digital Twin: The Human Touch Supercharged’ at Ubiq Events 4th Pharma Omnichannel HCP...