I can see it shouted from Reddit already. “That’s not a Commodore!” If I weren’t the CEO, I’d be very into the Callback (I do love a dumb phone). And if I weren’t already down the digital minimalism path, I’d probably be a little sceptical too. So let me earn it. “I love my smartphone.” When’s the last time you said that, and meant it? Be honest. There was a time you could say that about your phone. Remember the wild west of it? So many machines, each with its own personality, each with its own.