Cracker Barrel’s Dilemma: What Happens When Your Market Niche Shrinks?
hubbardobrieneconomics
Cracker Barrel’s original logo on the left and the logo it temporarily adopted in 2025 on the right. (Logos from nrn.com) Dan Evins opened the first Cracker Barrel Old Country Store on Highway 109 in Lebanon, Tennessee in 1969 to attract more customers to his Shell service station. The restaurant offered traditional Southern-style food such … Continue reading "Cracker Barrel’s Dilemma: What Happens When Your Market Niche Shrinks? "