IntroductionLinguistic choices rapidly evoke social meanings, that is, information related to social identities, group membership, and social evaluations of the speaker, the hearer, and their relationship, but this activation is influenced by the linguistic domain. Moreover, social meaning and language attitudes are shaped by the societal context, but most previous studies focused on monolingually oriented societies.MethodWe report findings from the German-speaking minority in Namibia, a multili