Minitrack Chair: Bistra Vassileva, University of Economics–Varna, Bulgaria Vlad Roșca, Bucharest University of Economic Studies, Romania The AI for Customer Analytics mini-track explores the rapidly evolving role of artificial intelligence in revolutionising customer insights and strategies. With AI at the forefront of data-driven decision-making, it is expected that participants will [...] The post AI for Customer Analytics appeared first on Bizexcellence .