Half-Baked Product

Half-Baked Product The Founder A freshly minted founder decides to get into the oven business. He can’t bake a cake or knead bread, but he knows the kitchen appliance market inside and out. He’s analyzed every business in Spain and reached a conclusion: if he sells a new oven to the country’s pizza makers, pastry chefs, and bakers, he only needs to capture 10% of the market to become a billionaire. 10% always looks small when you type it into an Excel spreadsheet. The founder is very good. He...