The following analysis is a combination of responses given by U block and R block 1st year media studies to an audiovisual spot advertisement to the fragrance L 'Interdit by Givenchy. There may be some repetition in this post! The advert in question can be viewed here A binary opposition is formed between quiet and loud. At the start of the advert, a sense of quietness and stillness is constructed, with very few people on screen, and very few people moving. However, towards the middle of narrati