Lack of online price transparency of small animal veterinary clinics in the United States
Lauren Wisnieski
IntroductionThe cost of veterinary care is a significant concern for many pet owners. Despite the growing use of the internet for service-related information, there is limited research regarding the accessibility of veterinary pricing information on veterinary clinic websites.Materials and methodsTo address this gap, the present study investigated the transparency of online veterinary service pricing on websites for small animal clinics within the United States through a cross-sectional study de