How to Design Use Cases in UX

Mads Soegaard
Imagine a new mobile app or an e-commerce site gets launched; it looks great, sure, and it should be a hit because it at least looks like it’s got what it takes, but—drumroll—it tanks in the marketplace, all because people find it hard to complete even the simplest tasks. That’s rough, but—behind that—the use cases for the digital product weren’t planned well, and it’s the real “culprit.” Use cases are situations that outline how a user interacts with a product or service, in steps from their...