An agenda for real-world fairness research to inform policy and organizations

Nature Human Behaviour, Published online: 17 August 2026; doi:10.1038/s41562-026-02557-7 In this Perspective, Fehr and Wu argue that applying fairness research to markets, organizations and public policy requires solving fundamental unresolved questions about how fairness concerns are activated, shaped and measured. They propose a research agenda to address these challenges.