A month ago, my solo project batchset.com had basically zero search traffic. This week it crossed 20 organic clicks in a 28-day window and is climbing toward 30 — with $0 in ads . Tiny numbers, I know. But the direction (15 → 20 → 30) is the point, and it didn't come from luck. It came from a few deliberate engineering decisions. Here's what actually moved the needle, in case it helps another dev shipping a side project. 1. Make the tools work without a server BatchSet is an image + marketing to