Explore how the ‘This must be the place’ TV spot advert for the fast food chain Nando's uses genre conventions to construct meaning
M Collins (noreply@blogger.com)
Underline the key terms Explore how the ‘This must be the place’ TV spot advert for the fast food chain Nandos uses genre conventions to construct meaning Knee jerk reaction The Nandos advert uses genre conventions in a typical manner to construct a relatable mode of address, to minimise risk and to maximise profit Plan MES Editing Slang Lexis Shot types Modes of address Lighthearted and fun Steve Neale - genre conventions Genre changes over time Hybrid genre Repetition and difference Semiotics