IntroductionMost of the research on reducing loneliness has taken a deficit-based approach that focuses on formal interventions rather than an asset-based approach that empowers individuals to manage their own loneliness. There is little understanding of the self-initiated strategies individuals use to manage their loneliness, and a lack of clarity on how perceived effectiveness and use of those strategies differs across sociodemographic characteristics.MethodsSecondary analysis of two large-sca