Extra… Special on Men! How does this special feature construct and appeal to its target audience? What choices have been made as to how women are represented? And how can contemporary audiences pick and mix ideologies to construct their own identity?

The article provides audiences with inside information on the lives of men. Yet even here, it reinforces the same patriarchal and negative values. This provides audiences with the straightforward sexist message that they should not be heard or seen. The ‘give aways for guys’ is a selection of present ideas for husbands, including function items like road tax licences and ties, but also a light-hearted suggestion of ‘egging him on’ by buying the man cooking equipment. This challenges the patriarc