Color Trademarks And Market Power In Luxury Branding Vis-A-Vis Competition Law: An Analysis
IJLLR Journal
Aditi Garg, Department of Laws, Panjab University, Chandigarh ABSTRACT The current paper examines the dynamic quality of color trademarks recognition under the law and how it would impact upon the market power under the luxury branding to the competition law. Non-conventional trademark color as an element of brand identity has now turned into a potent tool of the brand image, particularly in the luxury markets where a visual symbolism, exclusivity and consumer perception of products exert...