Protecting Identity In The Age Of Ai: A Media Law Analysis Of Deepfake Scams And Digital Impersonation
IJLLR Journal
Deepraj Bagate & Harsha Rajani ABSTRACT Artificial Intelligence’s quick progress has changed the nature of media production, making “deepfakes,” or synthetic highly realistic productions, possible. While such technologies have a transformative potential for entertainment, education, and innovation, their misuse has emerged to pose a serious risk for individual identity, privacy, and societal trust. Deepfake scams and digital impersonation facilitate fraud, reputational harm, and...