Between innovation and risk: artificial intelligence and data protection in digital Mexico
Mariela L. Ayllon
At a global level, the rapid adoption of artificial intelligence (AI) brings significant risks to data privacy, prompting the development of legal frameworks. In Latin America, including Mexico, where such frameworks remain emergent, the issue gains particular relevance. This study analyzed how perceptions of AI are associated with perceptions of personal data protection among university-educated professionals residing in Mexico City in 2025, based on privacy theory, the Technology Acceptance Mo