Moderating effect of gender on the relationship between social media use and entrepreneurial intention among university students in Peru
Isaac Alex Conde Rodriguez
IntroductionThe present study aimed to analyze the effect of social media use on entrepreneurial intention among university students in Peru, considering gender as a moderating variable.MethodA quantitative approach was employed, using a non-experimental, cross-sectional, and explanatory design. Data were analyzed through a structural equation model based on partial least squares and multigroup analysis (PLS-MGA). The sample consisted of 763 university students, comprising 54.78% females and 45.