Commercial Exploitation And Protection Of Athletes’ Image Rights In India
IJLLR Journal
Shivi Pandey, Amity University Madhya Pradesh ABSTRACT The growing commercialization of sports has turned athletes into important commercial assets, making their identity a crucial source of income. Consequently, image rights—encompassing the use of an athlete’s name, likeness, voice, and persona—have acquired significant legal and financial significance. The commercial use of these rights via endorsements, sponsorships, and digital platforms has heightened the necessity for robust legal...