Brolly: Journal of Social Sciences 7 (1):77-92. 2026The Nietzschean master-slave philosophy is reduced by neoliberal capitalism into the dialectic of mediocrity and excellence. The slave is represented as the underachieving subject who evades the struggles of institutional growth, while the master is portrayed as the one whose authority and nobility emerge from productivity and achievement. Contemporary society consequently equates master morality with high performers and ruling elites who nat