Sportswear preferences and purchase decisions among Filipino university students: a sociodemographic analysis
Loui Maie C. Rivera
IntroductionThis study examined how Filipino university students prioritize sportswear attributes and whether these preferences vary across sociodemographic groups within the context of Physical Activity Towards Health and Fitness courses (PATH-Fit). Framed within behavioral economics, the study treats sportswear purchasing as a form of everyday consumer decision-making shaped by functional need, budget constraint, and identity-related preference.MethodsUsing a cross-sectional design, data were