In most agri-input markets, field sales teams directly cover 20 to 30% of farms by volume, while the remaining 70 to 80% is reached through distributor networks, indirect programme communications, or not actively reached at all. That is not a failure of the sales team. It is a structural feature of a go-to-market model designed Read more The post Reaching Farms Outside the Sales Call Cycle: AI Advisory and the Distributor Network Gap appeared first on AGRIVI .