I believed sustainable fashion’s hype. But between Everlane and Allbirds, the letdowns keep coming | Clare Press

Sustainability promised to change the industry. With Shein reportedly acquiring Everlane, and Allbirds pivotting from eco sneakers to AI, it seems that promise was mostly marketing It was always about the money, wasn’t it? For a while there, it seemed like the execs opining sustainability is not a trend, it’s the future actually meant it. But when yet another global brand drops its net zero goals or stops talking about DEI, you do wonder. Recent headlines include Stella McCartney adulterating he