Gen Z Buying Habits: What Gen Z Spends On & Why Marketers Need to Care

With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the global retail landscape. And honestly, it’s no surprise looking at my younger cousins, nieces, and nephews. Although many Gen Zers are still coming of age — earning their first allowances and paychecks, entering college, or just joining the workforce — they are already influential players in the market. They have their own smartphones and debit cards. They impact trends, slang,.