Unpopular Opinion: Getting a little tired of hearing everybody’s takes on AI. Unpopular Opinion: Water is good, actually, and we should all be drinking it several times a day. Unpopular Opinion: As delicious as ice cream is, when it’s freezing outside, I don’t really want any. Sorry! Maybe wait until it’s summer before you start selling frozen treats? Unpopular Opinion: Netflix has gone downhill. Unpopular Opinion: When I work really hard on a post, people shouldn’t just scroll past it. They should take a moment out of their day to read it. Unpopular Opinion: To be clear, I mean actually read it. Don’t just open it, see if you agree with the headline, and decide on that basis whether to leave a like. I spend a lot of time on these things. How would you feel if I was just pretending to engage with your writing? Unpopular Opinion: Last year I stayed up so late, like three nights in a row, just working on this one post—it was starting to become a whole thing. I was irascible. I was late to meetings. My wife kept waking up when I came to bed because the bedroom door was creaky. Seriously, I was opening it as slowly as I could. It didn’t matter. A moment or two of silent gliding then…creak! That’s all it takes to wake her up. She’s not a heavy sleeper. Anyway, guess what happened when I posted it? No seriously, guess. How many subscribers do you think I got? Unpopular Opinion: Trick question. I lost two subscribers. Unpopular Opinion: I mean, their loss, right? Unpopular Opinion: But that was a long time ago—those were rookie mistakes. I’ve learned a lot about posting since then. Start with a big, sexy hook. Don’t set up things you can’t pay off. Don’t try to do two posts in one. “Slower doesn’t make it funnier.” With all that under my belt I feel like I’ve finally made it to escape velocity: sustainable, linear growth. You write n posts, you get m subs. It’s the ratio that makes the world go round.