M&S – A Great British Debacle

By Sarah Montano, Professor of Retail Marketing and Dr Inci Toral, Associate Professor Birmingham Business School, University of Birmingham A Trusted Brand Faces an Unprecedented Challenge M&S is a much-loved British retailer and is as comforting as a warming cup of tea. Many customers will have grown up knowing that M&S is there for them, whether it was a school summer uniform purchase or your Nan buying your favourite foods as a lovely treat. Founded in 1884 as a Penny Bazaar, M&S has grown...